About Us
Building on a five-decade tradition of authenticity, quality and innovation in the food industry, we are committed to providing healthy, tasty products that fit today’s consumer lifestyle. By creating a memorable experience in each product package, we make customer satisfaction and improving the quality of his daily life the focus of our daily efforts.
History of Fayaz Sepahan Rad
The roots of authenticity
More than five decades ago (since 1337), the late Haj Ali Asghar Tahvildarzade – a well-known name in the food market and the head of the merchants’ union at that time – was the founder of our first steps in the world of food business.
Consolidation of experience
In 1357, Abdallah Tahvildarzade followed a professional path with the support of this valuable heritage. At first, we followed the sale of products such as tomato paste, all kinds of preserves, soups and juices.
The birth of a professional structure
2004 was a serious turning point in our path; When tuna production started with specific plans and goals in Yazd province.
Two years later, in 2006, Fayaz Sepahan Rad Company was officially established and entered the market with popular brands of good taste and taste.
Linking generations; Look to the future
In 2005, Alireza Tahvildarzade entered the food industry as the third generation of the family. After years of independent experience, with the aim of enhancing and transferring experience, a formal collaboration began, and in 2011, the executive management of the company was completely handed over to him.
In 2018, with a deeper understanding of the market needs and the power of branding, the Donarsi brand was created; a brand that brought innovation in taste and packaging with a modern commercial vision.
Brands respond precisely to market tastes
Donarsi: representing innovation and responding to new tastes since 2017
Delicious: (since 2004) more than two decades of continuous and reliable presence in the market
Abyaneh: (since 2006) with about a decade and a half of experience in the market
This path continues